What is corporate philanthropy?

Corporate philanthropy is a key component of a corporation's broader social responsibility and includes cash gifts, product donations and employee volunteerism. It serves as a major link between the corporation and the communities it serves.

What benefits does corporate philanthropy provide?

Corporate philanthropy can benefit companies in a number of ways:

Benefits to the business:

• Enhances corporate reputation
• Improves relations with government, the community, and key stakeholder groups
• Supports a company's strategic business goals
• Enhances brand recognition
• Attracts better employees and increases retention
• Helps create healthier communities for business viability
• Increases employee and customer loyalty
• Strengthens relationships with customers, clients, and vendors
• Provides human and capital resources to nonprofit organizations that may be helping employees and their families

Benefits to stakeholders (employees, management team, shareholders, etc.):

• Builds employee morale and engagement
• Develops future workforce contributing to a sustainable company
• Provides employee/management training and skill building (e.g. project and time-management, leadership opportunities, teamwork activities, etc.)
• Increases understanding of co-workers and appreciation for diversity
• Enlarges sense of community and social obligation
• Encourages appreciation for contributions from all levels within the organization
• Increases pride and responsibility
  

Benefits to the community (local and global):

• Improves quality of life for community members
• Provides human and capital resources to nonprofit organizations that may be helping employees and their families
• Assists in alleviating community social issues
• Enhances the impact of monetary contributions directed into the community
• Creates healthier communities

Source: http://www.creatingloyalty.com

For more information

For more information on corporate charitable giving, please email or call the Friends of St. John's at (217) 544-6464, ext. 45160.

* The information contained in this website is for informational purposes. You should seek advice from your personal legal or tax advisor to determine your individual tax benefits.